Uniting the global snack tomato industry in Almeria
Around 200 key players from the global snack tomato industry gathered this morning in Almeria, Spain, to join the We Love Tomato Event hosted by Syngenta. The two day program contains a congress today and a field trip tomorrow, including visits to produce companies in the heart of the Spanish greenhouse industry.
Pierre Escodo (Eurofresh), Eelke Westra (Wageningen UR) and Edwin Paul Vels (FMCG Consulting) and Rafa Povo (Matchpoint)
With the We Love Tomato program Syngenta offers their guests various tools for this new market situation and for guiding their product throughout the chain, to the right customer. Today's congress includes sessions on consumer insights, building a brand and following quality through the chain. In the coming days we will of course update you on these insights.
Publication date: 3/7/2018, Arlette Sijmonsma, www.hortidaily.com